Audrey Beaulac / Style

Seattle, Washington
2005 to present

SITUATION/STORY

In 1992 Audrey Beaulac founded a company reflecting her life-long love of style and fashion and the celebration of beauty and inspiration. works with men and women in a highly individualized process to analyze, define and evolve their style. A series of methodologies is designed to bring style to the forefront of awareness and visibility. Then each client’s wants, needs and desires are translated into a personalized wardrobe plan and shopping strategy using global resources. The results are life transforming.  Style Defined®.

Audrey and I began working together in mid-2005. I designed a cost-effective branding for her business.  We worked on strategies for how she would market her business. One phase was to hold a focus group with her clients, which I designed and facilitated, to find out how they liked to learn more about Audrey’s business and how familiar they were with the full range of services she offered to clients. Then when she was frustrated with the way her website was being developed, she asked me if I would be the art director on her site and project manage it to its completion. In addition, I rewrote the copy for the site. Shortly afterward, I had hired a new graphic designer and web developer who truly saw Audrey’s and my vision of her business. Her website turned out to be magnificent.  We strategized about blogs and the best way to keep in touch with her clients, including a strategy to get her website more recognized. Through this project, Audrey asked if I would help her business become more visible. She wanted to market to her exact client and asked me to help her identify ways that she could so this. In addition, she was starting up a new part of her business, taking small groups of women around the world to deepen their understanding of their own personal style.

I began to research some very unique ways that Audrey could put herself in front of the right market. I identified an organization called The Luxury Institute, made up of the world’s leading luxury brands. Once she joined the organization, they immediately “hooked” her up with three companies who could refer business back and forth to one another. They also wrote an article about her in their monthly report, WEALTH REPORT. I am now developing a very targeted press list to begin a public relations campaign about both her businesses. And, with her new business, I make recommendations on international hotels, restaurants, speakers, etc. and help develop budgets and itineraries for her tours.

“As it is well known, ‘the cobbler’s son has no shoes.’ As a busy style consultant, I was constantly putting my business visual image needs last. My branding was weak and disjointed. What lacked, though, was a defining communication plan that linked all my visual tools into a statement that had an impact in the market place. Linda was able to create an environment that allowed us to collaborate and produce a strategic development plan for my visual presentation. Linda’s process was able to draw out and further define the following key aspects:

• Company Philosophy
• Service Profile
• Target Market Definition

Her results oriented attitude kept our progress steady with clear goals and arrival benchmarks. Linda also organized and facilitated a focus group of current clients. From the information gathered we were able to base important decisions on feedback instead of assumptions. The information gathered enabled us to create more dynamic company name as well as complete all printed material, PR packet and an on-line brochure web site with expansion capabilities. Linda’s natural curiosity coupled with a sophisticated understanding of visual art and marketing gave depth and clarity to defining my brand. I now have a cohesive visual presentation that truly represents my intentions of future growth and prosperity.” – Audrey Beaulac

RESULTS

A beautiful identity, website, press kit and strategy for marketing her business, Audrey now is in love with her new look and stepping up to the next level of targeting her true market – the luxury market.