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1998 PGA Championship

PGA Logo

Sahalee Country Club
Sammamish, Washington
August 1998

SITUATION

One of the tent holders/sponsors of the PGA CHAMPIONSHIP wanted to thank his clients for their business. Tom Foley wanted a seven-day event to be elegant, understated and especially memorable. I was referred to him by another client of mine to create and manage this magnificent event.

Event Consultant and Manager

  • Designed a week-long event for a Seattle entrepreneur to entertain and thank his top 100 clients and their guests.
  • Managed a $500,000.00 budget.
  • Liaison with PGA Championship management.
  • Designed external/internal communications, including elegant custom invite, a stay-in-touch and gift program for guests and itineraries and agendas. Trained staff to ensure exceptional communications with clients before, during and after event.
  • Designed and managed seven special event dinners, including creation of a French café and dinners at the Columbia Tower Club and the Canlis. Chose all food, beverage, décor and entertainment.
  • Designed and managed event transportation including air, limos, boats, airport meet and greets and executive vans to and from Sahalee, golf at private clubs, spas, spouses’ events, a custom city tour and more.
  • Selected the hotel, negotiated prices and was liaison with hotel from start to finish of event.
  • Designed hospitality tent, managed hospitality at the event, including food and beverage, staffing, liaison with vendor and floral design.

"I can always count on Linda Browne Events. Their breadth of knowledge, commitment to integrity and a flawless performance every time make them my event planner of choice. I refer Linda Browne Events to my clients without reservation." - Mike Kalian, Marketing Chair, 2002 World Golf Championships - NEC Invitational and Marketing Chair, 1998 PGA Championship

RESULTS

One hundred percent invitee attendance. Client still says it is the most effective marketing he has ever done for this company.

“I pick up the telephone after almost 15 years and my clients are still talking about it. Since the event, I’m on a first-name basis with the top CEO of every major US furniture manufacturer.” - Tom Foley

EDIT
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